Advertising Fundamentals


Everything you need to know

Join Mark from Conversion for this hands-on workshop. You will learn advanced tactics for creating and managing effective Facebook Performance Advertising Campaigns. Mark takes best practices from his work at Conversion. Mark will walk you through the must take steps in order to effectively gather data, test different strategies and ultimately optimize to lowest cost per goal. Takeaways: 1) Basics of Facebook Ads - create your own ad. 2) Successful Facebook and Instagram Ad Formats and Creative. 3) How to create a sales funnel and A/B Test Your Facebook Page optimizations. 4) Facebook Pixel Tracking and best practices 5) Goal Conversions Re-marketing.


  • 2-10 people per group session

Skillit will last:

2 hours

Cancellation policy

Once your Skillit is confirmed, changes may be made at the discretion of the provider and must be arranged directly with them.

Skillit 100% happiness guarantee
Valid for 12 Months
Free Exchanges
14 Day Returns
step 1

Provide your necessary details for the experience.

step 2

The Maker will confirm the booking, or suggest alternatives.

step 3

Have a wonderful time. See you on your next Skillit!

About Mark

Mark leads the paid social strategy, planning, and execution for one of Converision’s largest revenue drivers.


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Pick your date

Booking will begin this Fall.

Fine Print

  • By purchasing, you agree to all our Terms of Use, Returns and Cancellation Policy and Privacy Policy.
  • All skilit times are estimated based on full class enrollment. If fewer people enroll, the class could generally take less time.
  • Experience provided in English (US) unless otherwise stated
  • This skillit is non-refundable after scheduling is complete. Once your skillit is confirmed, changes may be made at the discretion of the Maker and must be arranged directly with them.
  • If a skillit includes alcohol, only guests who meet the legal drinking age will be served alcoholic beverages. By purchasing, you agree to our Alcohol Policy.
  • If it’s an online virtual experience You’ll need an internet connection and the ability to stream audio and video to participate. A link and details on how to join will be in your booking confirmation email.